Sim Garner on Affiliate Marketing

Most people do not think of a graphic as part of their arsenal of online list building tools. In this case when I say a graphic, I am not talking about a header graphic, footer, or flashy ad graphics. What I am talking about is a way to represent your newsletter or Internet marketing email tips series with a graphic.

Increase Opt in Rate on Your Squeeze Page.

There is quit a lot of evidence that has been accumulated by very successful Internet marketers that having a visual representation for your newsletter, free report, free audio or email marketing tips series can improve your opt in rate by as much as 100%. Sounds like a bold boast, doesn’t it?

To verify if this works you will need to test it for yourself. Testing will show you just how well the graphic you selected and added to your squeeze page will improve your email marketing program

Design Your graphic to show value.

You simply do not want to skimp on creating your graphic.  If you don’t have graphic design skills, either hire someone to create it for you, or get a software program you can learn to use and do it yourself.

You will want to ask yourself, what would a magazine, report cover, cd case, or software box look like, that you believe, would be attractive enough that your target market would give you their name and email address in exchange for the information the graphic represents. If you are doing it yourself you don’t have to be perfect but you do want something that looks professional and will attract your target markets attention. If you are paying a graphic designer be sure to describe just what you are looking for to them.

Size Does Matter.

Be sure when you create or have your graphic created, that you get it in several different sizes.  You will need a large view if you have a page that tells your website visitors all about your newsletter or internet marketing tips email series. You will need a smaller view if you use a squeeze page that fits a normal screen and you will need a very small size for using in a side bar display just above the opt in box on your web pages.

Graphics are a great way to draw attention and to show increased value in what you offer. Think of it like this, if it is valuable enough for you to have a professional graphic for it then it is valuable enough for me to give you my name and email for it.

It is all about creating value in the mind of your visitor. The more value you appear to have created, the more likelihood you will get that person to join your email marketing program.

Sim Garner

PS. What methods do you use to create value in the mind of your visitors? Leave comments below.

As noted in the prior post your email sequence should be as specific as posible to your subscribers needs. To make sure you get the results you are looking for and that your subscribers do the same, you need a goal for each list you have created.

Take some time to think through what your goals are for your mailing list. To help out ask yourself these questions:

1. What information would you want as a subscriber to your list?
2. What information will you deliver to your subscribers?
3. What do you want subscribers to do after reading your email?
4. What do you want subscribers to learn about you through your email series?

It will help you

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Many Affiliate and Internet Marketing businesses will benefit from using multiple mailing lists. The goal you see, is to develop a unique relationship with your subscribers. If you offer a variety of products, services or information; it can be very helpful to create several separate mailing lists to serve each these different areas.

For example:

Your target market is made up of pet owners. One email list can only go so far to serve the needs of pet owners since there are so many different kinds of pets and each category has different needs.

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You know how to setup your Traffic Funnel to sort your website traffic. You realize that you have to seperate the lookers and tire kickers from the shoppers and buyers.

Don’t you think now it’s time to look at building that list?

It’s surprising to me that I often have to convince someone that they really do need a squeeze page, auto-responder and most surprising of all an email list to build a viable Internet Marketing Business.

You may have heard the often repeated internet marketing mantra:

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